How much does paid advertising cost?

Two numbers. The ad budget, which you pay the platforms directly, and our management fee, which we quote in writing after a free consultation. If a budget is too small for a channel to work, we say so rather than take it.

Should I run ads or do SEO?

Usually both, in that order of urgency. Ads produce leads within days and stop the day you stop paying. SEO takes months and keeps paying afterward. Many clients run ads while the SEO work ramps up, then shift budget as organic traffic takes over.

Who owns the ad accounts?

You do. Campaigns run in Google Ads and Meta accounts in your business's name, with us added as a manager. If we ever part ways, the account history, audiences, and data stay with you.

How do you report results?

A monthly report on spend, clicks, leads, cost per lead, and what we changed, in numbers you can check against your own ad accounts and Google Analytics. Conversion tracking goes in before launch, so phone calls and form submissions are counted from the first click.

Do you build the landing pages too?

Yes, and we prefer to. Sending paid clicks to a slow or generic page wastes most of the budget. We build a fast page for each campaign, match it to the ad, and test it, the same way we build every site.

Marketing

New service

Google Ads and Social Media Advertising, Managed and Measured

We now run paid advertising alongside the websites and SEO we are known for: Google Ads (Search, Shopping, YouTube, and Display) and social media ads on Facebook, Instagram, LinkedIn, and TikTok. The same people who build and rank your site plan the campaigns, write the ads, build the landing pages, and report every month on what the spend produced.

The short answer

Colee Software Services runs paid advertising for businesses in McMinnville, Oregon and nationwide: Google Ads (Search, Shopping, YouTube, and Display) and social media ads on Facebook, Instagram, LinkedIn, and TikTok. Every campaign launches with conversion tracking and a landing page built by the same team that builds and ranks the site, and reports monthly on spend, leads, and cost per lead. Management is quoted in writing after a free consultation, and the ad accounts stay in the client's name.

Plan a campaign Call 971-267-9344

What's Included

Google Ads: Search, Shopping, YouTube, and Display
Facebook, Instagram, LinkedIn, and TikTok ads
Landing pages built and tested by us
Conversion tracking in place before the first dollar is spent
Monthly report on spend, leads, and cost per lead
Ad accounts stay in your name

What we do on every Paid Advertising engagement

Conversion tracking is set up and tested before any budget is spent.

Every campaign gets its own landing page rather than the home page.

Search campaigns start on exact and phrase match with a negative keyword list from day one.

Ad copy is written from the questions customers actually ask, the same source as our SEO work.

Budgets start small and scale on measured cost per lead, not on impressions.

Reports show spend, clicks, leads, and cost per lead in numbers you can check in your own ad account.

How Paid Advertising work runs

The steps, in order.

Goals, budget, and offer review

Keyword, audience, and competitor research

Conversion tracking and landing page build

Campaign build and launch

Weekly tuning of bids, ads, and audiences

Monthly reporting and budget review

Paid Advertising FAQ

Google Ads, including Search, Shopping, YouTube, and Display, and the social platforms where your customers spend time: Facebook, Instagram, LinkedIn, and TikTok. We recommend the mix after the first call, and most small businesses start with one or two channels rather than all of them.

Also in Marketing

Med Spa SEO

Med spa SEO is the one marketing channel where a clinic's results compound: every ranking you earn keeps sending new patients without a new ad budget. We are a medical spa SEO company, and we rebuilt one Oregon med spa's website and grew it from 95 to over 12,000 monthly Google impressions, with #1 rankings for dozens of local searches and roughly 90% of new clients now arriving from Google.

SEO Audit

Our website SEO audit services crawl your entire site and tell you, in priority order, what is holding back your rankings and organic traffic. You get a technical SEO audit covering indexation, structured data, page speed, internal linking, and how you benchmark against competitors, delivered as a fix roadmap your team or ours can execute.

SEO

We are an Oregon SEO company based in McMinnville, working with businesses from Portland to Salem. We handle technical SEO, local SEO, content, and AI search optimization (AEO), and we report monthly in numbers you can check against your own Google Search Console.

Guides

Reading on Paid Advertising

Web Development

Why Your Business Needs a Website, Not Just Social

I hear it all the time: 'We have Facebook, we don't need a website.' Here's why that's a risky bet for your business.

Read guide

Analytics

Google Analytics: What Actually Matters

You have Google Analytics installed but never look at it? Here's a simple guide to the only metrics that actually matter for small businesses.

Read guide

SEO

Local SEO: Get Your Business Found on Google

When someone Googles 'plumber McMinnville' or 'wine tasting Dundee,' does your business show up? Here's exactly what to do about it.

Read guide

Have a project in mind?

Tell us what you are trying to get done. We will say plainly whether we are the right fit and what it would cost.

Plan a campaign Call 971-267-9344