Answer Engine Optimization (AEO)
People now ask ChatGPT, Google AI Overviews, Perplexity, and Copilot the questions they used to type into Google. We structure a site so those systems cite it. One client's new site earned 2,153 AI citations in its first month: 1,690 in Google's AI features and 463 in Microsoft Copilot.
The short answer
Answer Engine Optimization (AEO) is the practice of structuring a website so AI assistants — ChatGPT, Google AI Overviews, Perplexity, and Copilot — cite it as a source in their answers. It combines a consistent schema.org entity graph, visible question-and-answer content, open AI-crawler access, and an llms.txt file. Using this system, one client's new site earned 2,153 AI citations in its first month (1,690 in Google's AI features and 463 in Microsoft Copilot), while its impressions in Google's AI features grew 5.4×.
What's Included
- AI-citation tracking & reporting
- Entity & schema.org optimization
- llms.txt & AI-crawler readiness
- Question-led content structure
- Local SEO + AI search combined
What we do on every AEO / AI Search engagement
Structure every important page around the questions buyers actually ask — AI engines cite pages that answer plainly, not pages that market vaguely
Give the business a complete entity graph: schema.org Organization, LocalBusiness, Service, and FAQPage nodes that agree with each other and with the visible page
Publish llms.txt and keep robots open to AI crawlers, so answer engines can read and attribute the site
Make every factual claim specific and verifiable — AI engines prefer citations with numbers, names, and places over generic copy
Keep FAQ content visible on the page, not just in markup — engines cross-check that the schema matches what humans see
Track AI citations as a metric alongside rankings — what gets measured gets grown
How AEO / AI Search work runs
The steps, in order.
AI-visibility baseline — where (and whether) ChatGPT, AI Overviews, and Perplexity mention you today
Entity & schema build-out across the whole site
Question-led content restructuring on the pages that matter
llms.txt, crawler access, and indexing (including IndexNow)
Citation tracking with monthly reporting
Iterate on what the engines are actually citing
Proof
AEO / AI Search Results
Real client outcomes, with the numbers from their own analytics. Every card links to the full case study.
AI Search Optimization Agency FAQ
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Have a project in mind?
Tell us what you are trying to get done. We will say plainly whether we are the right fit and what it would cost.