Abraham Hanson Law: 39 AI Citations & 2.7× Google Impressions in Month One
A McMinnville law firm's aging WordPress site was slow and nearly invisible in search. We rebuilt it on Next.js — and in the first month, Google impressions grew 2.7×, clicks rose 52%, and AI search engines went from never citing the firm to citing it 39 times.
The Challenge
Where they started
Abraham Hanson Law — a criminal defense, personal injury, immigration, and estate-planning firm in McMinnville — was running on an aging WordPress site: slow, dated, and effectively invisible beyond searches for the firm's own name. In the 28 days before the new site went live, the old one earned just 2,023 Google impressions and 79 clicks, with almost no presence for the legal questions Oregonians actually search — and no citations at all in AI search results.
Our Approach
What we did
- Rebuilt the site from the ground up on React and Next.js, replacing WordPress with a statically rendered, edge-served stack that loads fast on any device.
- Published a library of in-depth legal guides answering the exact questions clients search — Oregon DUII diversion, expungement eligibility, tort-claim notices, comparative negligence, and more.
- Launched a full Spanish-language mirror of the site — bilingual pages serving Yamhill County's Spanish-speaking community, a surface the old site didn't have at all.
- Built county-level service-area pages (Yamhill, Marion, Lincoln, and beyond) to capture local intent across the firm's real coverage area.
- Implemented Answer Engine Optimization end to end — clean structured data for attorneys, practice areas, and FAQs — so AI assistants can read, trust, and cite the firm as a source.
Launch Telemetry
The first month, measured
Every number below comes straight from the firm's own analytics — Google Search Console, daily AI-citation tracking, and Microsoft Clarity — covering the site's first weeks after its August 9, 2026 launch.
AI-search citations per day
Times AI search engines cited abrahamhansonlaw.com as a source
| Date | Citations |
|---|---|
| Aug 18 | 0 |
| Aug 19 | 0 |
| Aug 20 | 0 |
| Aug 21 | 0 |
| Aug 22 | 0 |
| Aug 23 | 0 |
| Aug 24 | 3 |
| Aug 25 | 5 |
| Aug 26 | 7 |
| Aug 27 | 3 |
| Aug 28 | 4 |
| Aug 29 | 1 |
| Aug 30 | 0 |
| Aug 31 | 16 |
Daily citation tracking began Aug 18, 2026 — nine days after launch. First citation: Aug 24.
Search performance, before & after
The 28-day window around launch vs. the 28 days prior
| Metric | Old WordPress site | New Next.js site |
|---|---|---|
| Google impressions | 2,023 | 5,447 |
| Organic clicks | 79 | 120 |
Google Search Console, exported Sep 2, 2026.
Impressions from pages that didn't exist before
New search surface created in the rebuild — all starting from zero
| Page type | Impressions |
|---|---|
| Legal guides | 1,957 |
| Spanish-language pages | 674 |
| County service-area pages | 361 |
74% of all impressions now come from URLs that had zero impressions in the prior period.
How visitors behave on the new site
Microsoft Clarity — 20-day window ending Sep 2, 2026
The Results
What changed
Twenty-four days after launch, the numbers tell the story. Google impressions grew from 2,023 to 5,447 — a 169% increase — and clicks rose 52% versus the prior month. Nearly three-quarters of those impressions come from pages that didn't exist on the old site: legal guides, Spanish-language pages, and county service-area pages. The firm now averages the #1 Google position for searches like “criminal defense lawyer” and “DUI lawyer,” and AI search engines — which had never cited the firm before — cited abrahamhansonlaw.com 39 times in the first month, peaking at 16 citations in a single day. Real visitors are responding too: 52.8% average scroll depth and dozens of tracked contact and booking actions in the site's first weeks.
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