Abraham Hanson Law: 2,153 AI Citations & 6.9× Google Impressions
A McMinnville law firm's aging WordPress site was slow and nearly invisible in search. We rebuilt it on Next.js — in its first month live the new site earned 2,153 AI citations (1,690 in Google's AI features and 463 in Microsoft Copilot) and Google impressions grew from 1,200 to 8,260 month over month.
The Challenge
Where they started
Abraham Hanson Law — a criminal defense, personal injury, immigration, and estate-planning firm in McMinnville — was running on an aging WordPress site: slow, dated, and effectively invisible beyond searches for the firm's own name. The old site drew about 1,200 Google impressions a month, had almost no presence for the legal questions Oregonians actually search, and had never once been cited by an AI assistant.
Our Approach
What we did
- Rebuilt the site from the ground up on React and Next.js, replacing WordPress with a statically rendered, edge-served stack that loads fast on any device.
- Published a library of in-depth legal guides answering the exact questions clients search — Oregon DUII diversion, expungement eligibility, tort-claim notices, comparative negligence, and more.
- Launched a full Spanish-language mirror of the site — bilingual pages serving Yamhill County's Spanish-speaking community, a surface the old site didn't have at all.
- Built county-level service-area pages (Yamhill, Marion, Lincoln, and beyond) to capture local intent across the firm's real coverage area.
- Implemented Answer Engine Optimization end to end — clean structured data for attorneys, practice areas, and FAQs — so AI assistants can read, trust, and cite the firm as a source.
Launch Telemetry
The first 30 days, measured
Every number below comes straight from the firm's own analytics — Google Search Console, Bing Webmaster Tools' AI Performance report, and Google Analytics 4 — comparing the site's first 30 days live (Aug 23 – Sep 22, 2026) with the 31 days before its Aug 23 launch.
Microsoft Copilot citations per day
Times Copilot cited abrahamhansonlaw.com as a source in a generated answer
| Date | Citations |
|---|---|
| Aug 18 | 0 |
| Aug 19 | 0 |
| Aug 20 | 0 |
| Aug 21 | 0 |
| Aug 22 | 0 |
| Aug 23 | 0 |
| Aug 24 | 3 |
| Aug 25 | 5 |
| Aug 26 | 7 |
| Aug 27 | 3 |
| Aug 28 | 4 |
| Aug 29 | 1 |
| Aug 30 | 0 |
| Aug 31 | 16 |
| Sep 1 | 20 |
| Sep 2 | 17 |
| Sep 3 | 10 |
| Sep 4 | 12 |
| Sep 5 | 6 |
| Sep 6 | 23 |
| Sep 7 | 13 |
| Sep 8 | 10 |
| Sep 9 | 24 |
| Sep 10 | 23 |
| Sep 11 | 19 |
| Sep 12 | 14 |
| Sep 13 | 28 |
| Sep 14 | 40 |
| Sep 15 | 41 |
| Sep 16 | 18 |
| Sep 17 | 32 |
| Sep 18 | 29 |
| Sep 19 | 7 |
| Sep 20 | 2 |
| Sep 21 | 36 |
The site went live Aug 23 and was first cited the next day — the firm's old site had never been cited. The weekly total grew every week after: 23, 81, 126, then 195. Bing notes its AI data is a sample that may be refined as more is processed; Sep 21 is the latest day it reports.
Google search, before & after
Aug 23 – Sep 22 vs. Jul 23 – Aug 22, 2026 (31 days each)
| Metric | Month before | First 30 days live |
|---|---|---|
| Google impressions | 3,361 | 8,849 |
| Impressions in Google AI features | 247 | 1,346 |
| Searches ranking in the top 10 | 132 | 185 |
| Organic clicks | 102 | 150 |
Google began picking up the new site Aug 19, four days before launch, so this “before” window already includes some early new-site activity. Comparing whole months instead, the month before the rebuild to the month after it, impressions went from about 1,200 to 8,260 (6.9×).
Where the Google growth came from
Impressions by page type, first 30 days live
| Page type | Impressions |
|---|---|
| Legal guides | 2,874 |
| Practice-area pages | 1,970 |
| Spanish-language pages | 1,620 |
| County pages | 483 |
Non-branded impressions — people who didn't search the firm's name — rose 2.8× (1,020 → 2,846), across 410 searches, up from 225.
McMinnville searches: average Google position
Aug 23 – Sep 22 vs. Jul 23 – Aug 22, 2026 · lower is better
| Search | Before | After | Impressions |
|---|---|---|---|
| attorney mcminnville oregon | 15.0 | 6.5 | 1 → 28 |
| workers comp attorney mcminnville | 10.8 | 5.3 | 9 → 15 |
| social security attorney mcminnville | 21.4 | 9.5 | 17 → 14 |
| lawyers in mcminnville oregon | 19.6 | 9.7 | 5 → 12 |
| mcminnville personal injury attorney | 18.4 | 10.1 | 12 → 17 |
| mcminnville attorneys | 12.0 | 9.0 | 3 → 18 |
| personal injury attorney mcminnville | 4.9 | 2.6 | 18 → 13 |
| mcminnville lawyers | 5.5 | 4.2 | 10 → 29 |
| dui lawyer | 1.6 | 1.0 | 72 → 147 |
| criminal defense lawyer | 1.0 | 1.4 | 51 → 158 |
Searches where the site ranks in Google's top 3 rose from 62 to 90, and in the top 10 from 132 to 185. Seven weeks on, Semrush's October 2026 snapshot has the firm at positions 4 to 6 for “mcminnville lawyers,” “attorney mcminnville,” “mcminnville attorneys,” and “lawyers mcminnville oregon.”
First-month visitor benchmarks
Google Analytics 4 — Aug 23 – Sep 22, 2026
Analytics tracking began during the build, so these set the baseline rather than a before/after. Engagement figures use U.S. visitors; zero-engagement automated traffic is excluded.
The Results
What changed
The first 30 days told the story. The new site went live on August 23, and AI assistants — which had never cited the firm once — cited abrahamhansonlaw.com 2,153 times in its first month: 1,690 times in Google's AI features, such as AI Overviews, and 463 times in Microsoft Copilot, where citations started the very next day and grew every week: 23 in week one, then 81, 126, and 195 in week four. One page did much of the lifting: the Oregon DUII diversion guide earned 361 of the Copilot citations and roughly a third of all Copilot citations for “ORS diversion” searches. On Google, impressions grew from 1,200 in the month before launch to 8,260 in the month after (6.9×), and clicks rose 47%. Appearances in Google's AI features, such as AI Overviews, grew 5.4×, with 103 pages surfaced there, up from 35. Most of the growth came from people who didn't already know the firm's name: non-branded impressions rose 2.8×, Oregon statute searches went from 69 to 607 impressions, and the Spanish-language pages went from 183 to 1,620. Local searches moved the most: “attorney mcminnville oregon” climbed from position 15.0 to 6.5, “workers comp attorney mcminnville” from 10.8 to 5.3, “personal injury attorney mcminnville” from 4.9 to 2.6, and “mcminnville lawyers” from 5.5 to 4.2, while “DUI lawyer” settled at an average position of 1.0. Searches where the site ranks in Google's top 3 rose from 62 to 90, and in the top 10 from 132 to 185 — and branded search held steady through the migration.
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What we can do for a business like Abraham Hanson Law
The services delivered on this engagement, available for your business.
Law Firm Website Design & SEO for Lawyers
Website design for law firms has one job: when someone in your county searches for a lawyer, or asks an AI assistant who to call, your firm is the answer. We rebuilt a McMinnville law firm's aging WordPress site on Next.js, and in its first month live the new site earned 2,153 AI citations (1,690 in Google's AI features and 463 in Microsoft Copilot) while Google impressions grew 6.9×. We bring the same web design for lawyers, and the SEO for lawyers behind it, to firms across Oregon and nationwide.
Answer Engine Optimization (AEO)
People now ask ChatGPT, Google AI Overviews, Perplexity, and Copilot the questions they used to type into Google. We structure a site so those systems cite it. One client's new site earned 2,153 AI citations in its first month: 1,690 in Google's AI features and 463 in Microsoft Copilot.
WordPress Repair, Speed & Migration
Is your WordPress site slow, breaking, or impossible to update? We repair, secure, and speed up WordPress sites, and when you have outgrown the platform we migrate WordPress to Next.js without losing a single ranking, with every Google-indexed URL mapped and redirected before cutover. Our latest migration mapped all 270 Google-known URLs and replaced a 14-second mobile load time.
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This Project, Answered
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