Website Design & Web Development

Templates give you a starting point, but you're limited by someone else's design decisions and plugin bloat. Custom-built means every element is designed around your business goals — page structure, load performance, conversion flow, accessibility. The technical gap is significant: template sites on WordPress typically score 40-60 on Google Lighthouse. Our custom builds score 90+ across all four metrics.

Google Lighthouse measures four things: Performance (how fast your site loads), Accessibility (whether all users can navigate it), Best Practices (security and code quality), and SEO (how well search engines can read it). These directly affect your search rankings and user experience. A slow, inaccessible site loses visitors and ranks lower — it's one of the most overlooked competitive advantages in local business.

Mobile-first. Over 60% of web traffic is mobile, so we design for phones first, then scale up to desktop. That means touch-friendly navigation, optimized images for smaller screens, and layouts that don't break across devices. Every site gets tested on real devices — not just a browser resize.

Depends on the foundation. If your current site is built on solid technology but has performance or design issues, optimization might be enough. If it's on an outdated platform, heavily bloated with plugins, or fundamentally limited in structure, a rebuild is usually more cost-effective than trying to patch it. We'll tell you which one honestly after looking at it.

A custom small-business website from us costs $3,000–$5,000. That includes design, development on Next.js and React, mobile-first responsive layouts, SEO and structured data built in, and launch. No page-builder templates, no surprise plugin subscriptions afterward.

Two to four weeks from kickoff to launch for a typical small-business site. The timeline holds because we're not fighting a page builder — every site is built from a proven Next.js foundation, so the time goes into your content, design, and SEO instead of wrestling plugins.

That's the goal of how we build. Every site ships with the structure AI engines need to cite you: schema.org markup on every page, visible FAQ content that matches the markup, open access for AI crawlers, and an llms.txt file. One client site built this way earned 2,153 AI citations in its first month (1,690 in Google's AI features and 463 in Microsoft Copilot).